The Box

Nika Oblak & Primoz Novak


Nika Oblak & Primoz Novak have been working as an artist’s collective since 2003. Their art examines contemporary media and capital driven society as they dissect its visual and linguistic structure. Infused with humor their work operates in the border zones between reality and fiction, and adopts the visual tactics and seductive constructions commonly employed in the mass media to lure the consumer.

B-Seite exhibits three pieces of their globally acknowledged work. The installation Reality is Out examines Zizek’s concept of today’s reality appropriating a fictional structure, whereas The Box shows an attempt of escape in a reference to an escape from an all encompassing media world as well as an escape from the white cube. Thirdly Sisyphus Actions reflects a contemporary global way of life, where people are trapped by daily routines and artificially produced consumerist needs.